Children find food wrapped in McDonald’s packaging ’six times tastier’

Children find food in McDonald’s packaging up to six times more appetising than the identical snacks in plain wrappers, research shows.

The study, designed to gauge the power of advertising, revealed that boys and girls as young as three found food tastier when they thought it was made by a big brand.

The phenomenon is not just restricted to fast foods, with youngsters finding that milk and carrots tastier when they believed they had been bought at McDonald’s.